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Google doesn’t reveal it’s algorithms, but below are the kinds of questions they tried to consider when creating the Panda update:
- Is this content written by an expert or enthusiast who knows the topic well? Or is it more shallow in nature?
- Does the site have a lot of pages on the same topic, or areas of significant overlap?
- Are there any spelling mistakes or grammatical errors?
- Is the content original and unique to the site?
- Is this content more valuable to the searcher than other pages on the same topic?
- Is the site a recognised authority on this topic?
- Does the content cover the topic completely and comprehensively?
- Are the articles short, unsubstantial or hastily produced